SEO in Melbourne is a long-term and consistent effort. When looking for companies offering SEO in Melbourne, you must remember this simple aspect.
However, many business managers often end up with companies who confuse them into marketing gimmicks and unfair practices. Such companies are often clear to spot right from the start. But you might not notice them until their SEO results affect your business.
Not to worry. In this blog, you will discover red flags of an SEO agency in Melbourne and how to prevent them. So, continue reading the blog till the end to be a confident decision maker.
1. Unclear SEO Strategies:
The first thing an SEO agency in Melbourne talks about is their SEO strategies. If the agency hesitates to explain the process of optimising your website, it is a clear sign of inexperienced professionals. In some cases, you might come across companies skipping a few steps like SEO auditing or off-page optimisation, for a given budget or time.
To avoid working with such companies, knowing every step of SEO is the key. An experienced and transparent agency serving SEO in Melbourne should clarify their processes.
This starts right from on-page, off-page, technical SEO, and content marketing, in every case. And for established websites, this involves SEO audits and improvements in the overall performance of the current website.
2. Guaranteeing SERP Rankings:
If your chosen agency is guaranteeing fixed search engine rankings for your website or blog, then you must immediately revoke the contract. Such companies often manipulate you into tricks like guaranteed top ranking on SERPs or fixed ranking on Google’s first page.
In reality, they use shady methods like optimising websites with irrelevant keywords to rank higher with no traffic. Also, practices like buying backlinks, cloaking content, and stuffing keywords are few attempts to mislead search engines and users.
It is crucial to believe that there is no secret formula of ranking. Google’s algorithms are constantly updating and showing different results. It is crucial to rely on MMW SEO services in Melbourne for adhering to Google’s Webmaster guidelines.
3. Overpromising SEO Results:
Another red flag to spot in an SEO company is their unrealistic promises of delivering 80% website conversions. That too, when there is no clear goal. Companies who often choose to go over the top lane often end up with unsatisfactory results.
Instead, it is best to deal with professionals who provide real and measurable results. They focus on goals that are achievable and comparable to previous SEO metrics for the same website.
For example, if your website reaches 40% traffic now, a trustworthy SEO company should aim for 60-70% traffic with more advanced content schedules and link-building techniques. MMW SEO services only promise what they can deliver for your website growth.
4. Selling Services at Lowest Price:
If you find a company selling SEO services at lowest prices, it could be a red flag. Some of them might explicitly state lowest prices or market their offerings with keyphrases like “lowest price guaranteed”.
The key is to realise that lowest prices are not always feasible. Low costs can also bring lower value. SEO packages are often project-based, which makes it impossible for companies to set pre-defined packages. A good and reputable SEO agency always looks at your project scope, requirements, and budget before providing the quotation.
5. Communicating Only During the Consultation:
If an SEO professional is communicating well during online consultation, only to never respond ever again afterwards, take it as a clear sign of untruthful behaviour.
Instead, choose companies which provide clear and different ways of communication. Not only that, a reputable agency always updates on every SEO stage, providing details, taking feedback, and setting clear expectations. MMW SEO services ensure honest and clear responses, whether in terms of deliverables and timelines.
6. Procrastinating Case Studies or Testimonials:
If your selected company is failing to provide case studies, it is wise to assume that they don’t have one. It is a clear sign of an unprofessional company that fails to provide measurable results.
Generally speaking, new companies often take time to provide results, which delays them to write down any case studies. Nevertheless, testimonials and references must be there to prove reliability, results, and professionalism of the company.
7. Following One-Size-Fits-All Approach:
Inability of a company to offer customized website SEO services to its clients is another weak point. You might fool yourself into believing that every website has the same SEO strategy. Such companies provide a clear strategy which is limited and similar to the ones used on other websites.
To prevent this from happening, you must understand the importance of custom SEO strategies. This involves creating a plan specifically for your website, project requirements, and budget. It is good to remember SEO planning and optimising for two different websites from similar industries is never the same.
Final Words
We hope you found this blog useful. As you see, unprofessional and dishonest SEO companies in Melbourne are easy to spot on. It takes ample research, good communication skills, and analytical skills to trust the right companies. Remember, the next time you begin to hire a company serving SEO in Melbourne, stay away from companies following any of the above practices. Even when the company shows its weak side on one or two aspects, you must not fall into the trap. MMW SEO services in Melbourne is known for providing transparent, and reliable results over the long term.
